Research blog


  Hello again! today I am coming to you to talk about more  research my group and I have done for our commercial project on Red Bull. For the past day or two we have been very focused on finding important facts and information about Red Bull. We have found countless articles about anything from ingredients to when it was made. We also looked at many commercials that Red Bull have put out over the years. A key point is that there is always some sports involved, car racing, etc. We also took notice that Red Bull is a sponsor of many sports and tends to be represented on the uniform the players or contestants wear. The huge company of Red Bull clearly try and put their brand name on a lot, for good advertisement. Red Bull designed their can to be vibrant and catch people’s attention. The commercials make the drink look crisp, cold, and refreshing. It almost makes you want to go into the screen and grab one yourself. These ads are made to make you want the refreshment even more. We will definitely incorporate this in our commercial as well as we can. The slogan for Red bull is “Red Bull gives you wings”. What they mean by this, is when you drink it you feel free in a way and energized. This is an energy drink after all so it is important the customer feels energized after drinking Red Bull, because there are many other options. They have a lot of competitors in the energy drink world, but Red Bull somehow accomplishes being the name everyone knows. One of the most valuable things to add into our commercial is something to do with sports for sure. We are hoping to start planning next class and get our details straight for how we are going to put it all together. I will see you next time and talk about our planning!

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